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Earlier, repliers could shift the topic or tone of a discussion and derail what they and their audience wanted to talk about. The platform tested Twitter hide replies and learned that the feature is a useful new way to manage conversations.
Anyone can choose to hide replies to their Tweets. Everyone can see and engage with hidden replies by tapping the grey icon that will appear on the Tweets. This way, people have more control over the conversations they start, but others can still see the entire conversation.
Here’s what Twitter learned during the tests:
● People mostly hide replies they think are irrelevant, off-topic, or annoying.
● The option is a new way to shut out noise; 85% of the people who hide replies are not using block or mute.
● People were curious to see how public figures like those in politics and journalism would use this update. So far, they aren't hiding replies very often.
● In Canada, 27% of people who had their Tweets hidden said they would reconsider how they interact with others in the future. Also, they thought it was a helpful way to manage what they saw, similar to muted keywords.
● People may want to take further action after they hide a reply, so now Twitter will check to see if they want to also block the replier.
● Some people mentioned that they didn’t want to hide replies due to fear of retaliation as the icon remains visible. Twitter will continue to get feedback on this.
These are early findings and Twitter looks forward to continues to learn more about the feature.
The platform is also working on new controls and more clarity around the rules of conversation spaces. Soon, it will be launching a new hide replies endpoint so developers can build additional conversation management tools.
The service is exploring more options around who can reply to or see specific conversations, and is testing engagement changes to see if these lead to healthier discussions.
The option to hide replies is rolling out globally on iOS, Android, Twitter Lite, and twitter.com.