Viacom18 launches multi-format Kids app – ‘VOOT Kids’

Certified by Early Childhood Association (ECA), VOOT Kids hosts one of the largest content libraries of over 20,000 content pieces across segments.

Viacom18 is all set to expand its digital ecosystem with the launch of its first subscription play – VOOT Kids. Certified by Early Childhood Association (ECA), VOOT Kids is a multi-format Kids app offering Fun & Learning.

"Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content for the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today", said Sudhanshu Vats, Group CEO & MD,

He further added, "VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription-based VoD, VOOT Kids. No other kids app offers Watch, Read, Listen & Learn all at one place".

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Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content, and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parents focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.”

Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category-creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in the holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids”.