#WeAreNotTheSame brand posts are clarifying the difference between the brand's consumers and others with engaging posts.
We are observing a dynamic shift in brands tapping topical trends with #WeAreNotTheSame brand posts.
The template #WeAreNotTheSame has been around for a while, although it had been circulating for a few days and a tweet of the same template was also being spread.
As observed, Netflix India was one of the first brands to make the most of this template, followed by Swiggy and more. Although, the use of this template by brands is what's intriguing.
Brands are treating posts on social media more as a piece of content rather than an advertisement or a promotion and then going ahead and integrating their products or services.
For instance, instead of directly promoting their services, Netflix India, Swiggy, Dunkin' Donuts India and more have created posts from the consumers' point of view bragging about how they're not the same while integrating their services. We see more brands showcasing altered versions to the template too.
This strategy seems to be working for gaining engagement, as we have observed it with these and several previous trends.
There might not be any evidence that supports engaging content working to improve sales, but such content certainly strengthens a brand's social media presence, gains engagement and in the course increases reach and ROI.
Moreover, when the dominant generations such as millennials and Gen-Z seem to be avoiding advertisements, there is really no reason why a user should follow a brand on social media.
Except, there is - engaging content.
You're in her DMs, she's in my article. We are not the same.
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