Facebook has updated and introduced reporting tools for marketers to measure ad performance across accounts, channels, and more.
Facebook has initiated the updates for reporting tools to give an understanding of how ads are performing, what channels are driving the growth of audiences reached, and more.
Cross-Account Reporting
Advertisers and marketers often tend to use multiple accounts for different campaigns from a single brand.
Cross-account reporting will show advertisers metrics such as reach, impressions, and conversions - across multiple ad accounts. It would help marketers give a concise report on the business' performance.
The report also shows a de-duplicated reach across accounts and campaigns.
Conversion Path
Facebook has launched Conversion Path to give an understanding of which paths - channels, publishers, or devices are the most impactful in driving conversions.
The report reflects the interactions and the paths that lead to a user visiting a website, eventually being converted.
With the new custom metric building features, you can formulate and save metrics. The tools are designed for assessing and optimizing campaigns by allowing advertisers to build better reports that are more tailored to your business goals.
Recently, Facebook also introduced new brand safety controls to improve Ads Manager, Delivery Reports and more.
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