From teaching new makeup techniques to reviewing products, Khushbu Gandhi keeps her followers updated with budgetary picks and life-saving tricks.
Khushbu Gandhi is a makeup enthusiast from Kanpur who has made blogging a part of herself. A quick look at her journey...
Looking back, where did it all begin?
It all began on a fine afternoon two years back. I was discussing the need to share my love and knowledge for makeup, with my husband and he insisted that I take the help of social media. So that’s how I made my Facebook page followed by Youtube channel then Instagram and Twitter.
What's in the name?
When I was brainstorming for a name it struck me that I am always musing about makeup-about new looks, products, improvisations so on and so forth and the primary purpose of using the platforms was to share my two cents on everything makeup and that’s how Makeup Musings was decided.
What is your USP in this cluttered space? How does your content give you an edge?
Your only USP can be your originality. Yes, space is cluttered but the scope is enormous for influencers who are real, honest, engaging and consistent.
Please take us through your content creation process. How do you stay relevant and relatable?
Blogging is a part of my being now, I am constantly brainstorming what content to create and how to present it. I note down my ideas as soon as something strikes, prioritize what needs to go on the gram first, create relevant content and upload it. I keep my content ready at least 4 days in advance so that flow doesn’t break.
My passion keeps me on my toes, forever hungry to learn new things This doesn't let me miss on new trends.
It was tough in the beginning but I never entered it for money in the first place. I kept my focus on content creation only, quality and consistency are the IT words and after a year brands noticed me and showed interest in working together. Today, by God’s grace I have enough recognition to work with the brands of my choice and negotiate on my terms.
How do you maintain editorial objectivity with the influx of brand briefs?
That’s one tricky thing but needed to be put in place. My readers/followers/subscribers are my first priority and I would never mislead them. I have learned how to make my way around the briefs and if I do not support the product I do not endorse it.
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One instance/experience that made it all worthwhile
Radio Mirchi interviewed me and I felt nothing short of a celebrity. Apart from that whenever someone tells me that they learned something from my videos or purchased a product coz I recommended it or I am their inspiration for taking makeup more seriously, I feel the struggle is worth it.
Weirdest brand brief/request ever
Not weird just irrelevant, I got a request from a random financial company to promote some app and I was like dude I own a beauty blog, I tell people to spend money not save it:P
I would have opened the first only makeup studio of my city, but that’s still a part of my plan, I just don’t know when will I execute that. Too busy blogging right now!
A day in your life...
Before a blogger I am home-maker, so after I wake up my priorities include catering to the needs of my family, after that, I get down to my work. I shoot at least 3 days in a week and my target is to shoot at least 4 videos in one day. Rest days are booked for editing. I don’t have a fixed routine but the baseline idea is to shoot and edit as much as possible.
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