Mirum India Wins Creative Mandate for PLAY

Mirum India will be responsible for social and creative duties for PLAY as well as handling brand films and other offline activities for them.

After a multi-agency pitch held earlier this year, Mirum India has won the creative mandate for PLAY. The agency will be the creative AOR for the brand and will take care of its social and creative duties with a focus on building the brand on digital from scratch. Apart from handling their digital assets, Mirum India will also be handling some of their ATL work which includes brand films and other offline activities. The account will be serviced by the Delhi office of Mirum India.  

PLAY is founded by a team of enthusiasts who aim to make superior gadgets, create a world of connected devices, personalized experience, and to form a long-lasting connection with people through their products. Their mission is to deliver cutting-edge products that truly benefit people and can contribute towards a better lifestyle for people and the world in general. The latest launch includes 2 series of wearable tech under PLAYGO & PLAYFIT.

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“We believe in creating inspiration through our campaigns. PLAY has given us an opportunity to expand our horizons and create something meaningful and exciting. We understand consumers’ digital behaviour and are looking forward to aiding PLAY in building a connect and engage the masses,” said Arvind Nair, Regional Director (Delhi), Mirum India.

Sanjay Mehta, Joint CEO, Mirum India said, “We are proud to be AOR for PLAY. This account allows Mirum to bring its vast digital experience to the table and deliver youthful work. Our digital approach will be highly ROI-driven with marketing campaigns closely aligned with the brand’s business goals.”