Benetton India awards digital mandate to Dentsu X-cubic

dX–cubic, the Dentsu X agency has won the digital business for Benetton India, effective January 2020.

Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India, said, “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together”.

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Divya Karani, Chief Executive Officer, Dentsu X, confirmed, “Yes, we are super excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with a strong connection with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”  

The erstwhile agency was wavemaker, GroupM for Benetton India.

Dentsu X India comprises of three agencies; dX-matrix, dX-cubic, and dX-palette, offering integrated communication solutions.