Inspired by Dolly Parton, brands go on a spree to showcase various facets as LinkedIn, Facebook, Instagram, and Tinder display pictures in this challenge.
Earlier this week, 74-year-old American singer-songwriter Dolly Parton took to Get you a woman who can do it all ? A post shared by Dolly Parton (@dollyparton) on
Simply said, the trend decodes how an individual would portray themselves on the four social media platforms — LinkedIn, Facebook, Instagram, and Tinder. The Dolly Parton Challenge is a commentary on how these platforms are perceived by users and businesses.
While LinkedIn display pictures are professional portraits, Facebook is a celebration of memories and relationships. While Instagram highlights the 'oh-so-perfect' candid shots that one can only aspire to, Tinder creatives portray one's most attractive side.
While most brands included the four platforms mentioned by Dolly Parton, Bombay Shaving Company expanded the scope by including WhatsApp as well. 99 Pancakes too did something different by putting up the same picture for all social media platforms.
Nykaa Man is another brand to have come up with their version: They used GIFs instead of pictures. Zomato India, in their creative, switched Tinder for Real Life and WhatsApp for Facebook.
Dolly Parton starts the challenge
Bombay Shaving Company
Be Glamrs
Go Air India
Hotstar India
Nykaa Man
Subway India
99 Pancakes
Velocrush India
Also Read: Condom Marketing: Using movies as an engaging content peg
Dunkin' Donuts India
Dabur Honey
HBO India
Jio Cinema
Zee Café India
Netflix India
Chennaiyin FC
Star Movies India
Spencer's Retail
FreeCharge
Kurkure
If you feel we have missed on a creative that belongs here, do bring it to our notice with an email to content@socialsamosa.com.