Jatin of The Style Doodler feels that the editorial value of collaboration can be retained if one balances it with the brand message effectively.
While working on brand collaborations, though Jatinn follows the briefs perfectly, he also ensures that his attire and the processing of visuals are done in the way that The Style Doodler is known for. He says if you are comfortable, you can come across as someone who is relatable with ease. In conversation with Social Samosa, he tells more.
Looking back, where did it all begin?
It all started about four years ago when I used to share my OOTD pictures every day. That's when brands and PR agencies started noticing me.
What's in the name?
Everything. I decided my name on two important factors. One, it should be memorable and two, it should reflect what my personality stands for. Everyone doodles and I doodle style, it's never perfect nor is it every wrong. Just like a doodle.
What is your USP in this cluttered space? How does your content give you an edge?
I try to keep it as relatable as I can. We cater to an audience that is young and want to add an edge to their style. Give them the basics with a twist, so that they know what else can be done in the space of style and trends.
Please take us through your content creation process. How do you stay relevant and relatable?
When it is a collaboration with a brand, I stick to the brief but make sure that my attire and the way the visuals are processed are in sync with my style. If you are comfortable and carry anything with elan, it becomes relatable. If you don't feel what you are wearing, it's not going to come across as your style and you will lose on the relatability quotient.
How do you make moolah with your efforts?
The content I create for the brands I work with are all paid collaborations. Being in this space for four years now, I have set the commercials for my work.
How do you maintain editorial objectivity with the influx of brand briefs?
Sometimes, it does get lost in the brief but it all about how you amalgamate the two together. The editorial value can thus be retained along with putting across the brand message.
One instance/experience that made it all worthwhile
I think being listed in GQ online as one of the top male bloggers in India just a few months after I started was really encouraging.
Weirdest brand brief/request ever
I don't think it was weird but there was a brief where I didn't know how to get the message across. The collaboration didn't happen. It was for a condom brand.
If not blogging, you would be?
I am a design specialist in retail and VM. I have worked in the industry for 10 years and I can always go back to that.
A day in your life...
I take it slow by waking up at my own sweet time and then get to the editing and writing work. However, there are also such days when I have to wake up super early to finish the shoots and it gets hectic.
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