Gozoop wins digital mandate for Tata Steel

Gozoop has won the digital mandate for Tata Steel Limited. Focus on SEO, creative assets development and social media management.

Gozoop will be in charge of developing effective digital engagement strategies for Tata Steel Limited, with key responsibilities focused on social media management, development of creative assets and Search Engine Optimization. Additionally, Gozoop will look after website development, including website performance and security.  

Tata Steel Group, excluding SEA operations, recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019.

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Commenting on this win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said “Strategically this is one of the most exciting collaborations for us because the brand’s legacy is so well-known that it will push us to build a body of work that is creatively unexplored and digitally disruptive. We look forward to working with the Tata Steel team and further crafting the brand together"