Japanese advertising agency, Hakuhodo acquires AdGlobal360

AdGlobal360 is Hakuhodo Group's first acquisition in India as it attempts to enhance its technology and digital footprint in the country.

As a part of its significant growth strategy in India, Hakuhodo INC, a Japanese advertising company has acquired AdGlobal360 (AGL) for an undisclosed sum.

Welcoming AdGlobal360 to the Hakuhodo Group, Nobuaki Kondo, President of Hakuhodo International, said, “We are very happy to welcome longtime partner AGL into the Hakuhodo family. We look forward to working even more closely with AGL, as our companies learn from each other and strive toward offering the best digital marketing solutions to clients in India."

"Hakuhodo is one of the few agencies in India that offers communication and business solutions to clients, not through specialist silos, but by integrating skill sets into a single structure. Our strategic focus on satisfying client needs in India will continue alongside initiatives such as AGL," he added.

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Founded in 2009, AdGlobal360 is headquartered in Gurgaon, India with a current employee strength of over 460. The company offers end to end digital solutions to a plethora of brands across industries.

Confirming the deal, Rakesh Yadav, CEO of AdGlobal360 said, “We are a digital marketing agency, which is rooted in a very solid technological foundation. We believe the client-agency partnership of the future will not just be a story of integrating communication and customer touch-points, but also in seamlessly integrating marketing with the client’s technology infrastructure. This is what is going to make insights more meaningful and actionable. This is a common vision we share with Hakuhodo.”