DishTV releases digital campaign to popularize lockdown initiatives

DishTV is now providing customers its ‘Pay Later’ service during the lock down period with the launch of its new campaign, #DeshRechargeHoRahaHai

Entertainment & information are key in keeping people safe and secure and Dish TV has taken multiple initiatives to aim and ensure that the vital dissemination of information and entertainment continues unabated for its subscribers.

Now, to help its customers during the nationwide lock down, DishTV is providing customers its ‘Pay Later’ service during the lock down period without any extra charges. 

To communicate these initiatives, DishTV has also launched a new campaign focused on lifting the spirit of people. The campaign, which is aired on TV channels and social media platforms using the hashtag #DeshRechargeHoRahaHai, is an attempt to bring out the bigger, positive aspect of the lockdown which is about ‘Recharging the nation for a better tomorrow’.  It is designed and executed by Enormous Brands- the creative agency of Dish TV. The film has been conceived and executed while working from home.

Commenting on the campaign and new customer initiative, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “People have shown exemplary resolve and spirit to follow the lock down, by practicing self-isolation and social distancing to defeat Coronavirus. These are the testing times and we believe that the nation will emerge stronger and victorious. #DeshRechargeHoRahaHai campaign, is our tribute to our countrymen and applauds how people are enabling the nation to welcome a better tomorrow.  To encourage people to stay indoors, Pay Later facility is our contribution to relieve their stress of stepping out to recharge."

The campaign #DeshRechargeHoRahaHai in the form of a video captures empty roads and popular public places. It showcases a new perspective that while it is being called a ‘lockdown’, the country is actually recharging and rejuvenating for a better tomorrow.

“These are unprecedented times for everyone everywhere in the country. What has also been exceptional in times like these, is how the nation came together like never before to fight a common cause. A fight not for oneself alone but for each other. When DishTV decided to throw their weight behind this common cause, for us the idea was in encouraging the good fight. Showing it to be a fight of optimism, which it indeed is. Telling people that the good fight today is for a better day to be and we're with everyone every step of the way”, said Ashish Khazanchi - Managing Partner & Founder, EnormousBrands.

‘Pay Later’ facility would be available without fees for all DishTV customers till further notice on nationwide lockdown.