Mirum India bags marketing automation business of Silver Arrows & Bimamitra

As a part of the mandate, Mirum India will also be setting up Salesforce Mobile Studio & AD Studio for the client.

Mirum India has recently been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd & Bimamitra. The agency will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows. As part of the mandate, Mirum will also be setting up Salesforce Mobile Studio & AD Studio for the client.

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Silver Arrows is the dealer for Mercedes-Benz passenger vehicles in Delhi/NCR. Mirum will be implementing the Marketing Cloud solution from Salesforce for Bimamitra, an insurance solutions company.

Excited about the two new client acquisitions, Mihir Karkare, EVP – Mirum India, said, “Mirum has been associated with Salesforce for over 8 years, and now we are a Salesforce Gold Consulting Partner. We are confident of our expertise and in-house talent and hope to enable Silver Arrows and Bimamitra to achieve their business transformation goals.”