Agency Feature: Fingerprints

How do we define Fingerprints?

We are Fingerprints, a digitally-led design, and communication agency since 2007.

We help brands, businesses, and even individuals with brand strategy and communication requirements, starting from brand identities, & more to supporting them across any communication requirements from social media to even print media. We are a lean team with over 50 years of cumulative experience.

What's in the name?

'Fingerprints' has its core ethos of being unafraid: Unafraid to nudge creative boundaries, unafraid to do daring work, and unafraid to stand out from the rest.

What do we do?

We’re a digitally-native advertising agency and aim to power our clients through the entire spectrum of brand communication, strategy, and design. These include:

Digital

• Website UI/UX design
• Social Media Management
• Search Engine Optimization
• Search Engine Marketing
• Social Media Performance Marketing

Branding

• Brand Identity Design
• Brand Positioning
• Brand Strategy
• Brand Communication
• Environmental Design
• Brand Packaging
• Brand Collateral

Advertising and Marketing Communication

• Corporate communication
• Creative content writing
• Print Advertising
• Radio Commercials
• Television / Digital Films
• Internal Communication

Why we do it?

At the heart of a good design is a search for ways to create a better world. Design is about finding solutions, practical innovations, and finding an organization in chaos - a method to the madness.

Better UX design leads to an easier and faster discovery of information online. Better strategy leads to better business growth. Better communication leads to more engagement and inclusion.

How we evolve?

The most realistic way a communications business can evolve is two-fold: by understanding the clients better, and by understanding the audience better. This means that we have to look at our business from the client’s side - understand their pain points, and create solutions that address the pain points holistically.

And likewise for our audiences. It’s about understanding the needs of both sides, finding that sweet spot that works for both, and amplifying it.

Social responsibility in social media

Social media often demands that brands and people expose their vulnerable sides. Slipping up is inevitable. It’s important, therefore, that we have constructs not just on how brands behave online, but also how do they ‘not behave’. Brands that celebrate responsible behavior, positivity, inclusivity, and empathy have more to gain than brands that don’t.

The need of the hour

While etiquette and the law around online behavior of brands, businesses, and individuals need to be constantly redefined in the context of the evolving dynamic, it’s in the best interests of brands, businesses, and individuals that they create their own self-regulatory mechanisms and playbook for their digital personalities, and not wait for an external party to enforce the same on them.

We learned the hard way

In our 13-year
journey, we’ve learned a few lessons the hard way and we’re grateful for them:

• The only way to it, is through it.
• Never ignore the elephant in the room.
• Count to 10.
• And finally, in any disagreement with the client, always be on the side of the brand.

Did we
just share that?

During one festive season, we went a little cheeky with a sale post for one of our clients. The client was opposed to this because they felt it wouldn’t appeal to their customer base, so we did another post that was ‘safer’. In a funny turn of events, their brand manager posted the cheeky post by mistake. Fortunately, the post garnered good engagement, and all was well. The brand tone shifted overnight and it's still serving them well.

Also read: Agency Feature: Mynd Root

They work with us

• Viveks - The unlimited shop
• Freshey's
• Asian Paints
• KitchenJi
• SunnyBee Market
• Waycool Foods Pvt Ltd
• Maveric Systems
• Intellect
• Mehta Jewellery
• Radiant Star - Dubai
• ETA Star
• Chaitanya Foundations
• GBR Metals
• Meenakshi Steel
• TVS Credit
• Hyundai
• Renault Nissan (Internal communications)
• Hatsun Agro
• TVS Credit
• Hilton
• Tamil Nadu Tourism
• CavinKare
• Olam International
• The Bayleaf
• Abby's
• Sera - The Tapas Bar & Restaurant

The industry as we foresee it

In the new normal,
we see the term ‘essentials’ used a lot. Today, it’s all about the essentials,
and businesses must find a way to be a part of the essentials dynamic. Everyone
with a product or service should think. ‘How can I pivot my product or service
to become an essential and not a luxury’.

A day without Internet

The way we see it, the Internet is just another means to an end. But yet, what an exciting, expansive, inclusive, and innovative means!

Most of what the
Internet offers us from connecting with people to accessing information have
their offline alternatives. So it’ll be all about finding and using them. Or at
the very least, it will be a much-needed digital detox.

Lastly, are you hiring?

Yes.