Dalda Vanaspati campaign lauds women's efforts to keep things running amidst lockdown

Shot remotely, Dalda Vanaspati campaign video focuses on the efforts being put in by mothers to ensure their working-from-home kids are well-fed and happy.

As a gesture to salute the hard work put in by women to run a household, Dalda Vanaspati campaign, Ghar ki Champion ko Salaam, gives viewers a glimpse into the little things that add up to the daily chores of a homemaker with the lockdown forcing everyone to stay home all day.

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Dalda Vanaspati campaign video revolves around young professionals who are currently working from home. It focusses on how their mothers are constantly working around them to keep things running at home. One of the most highlighted aspects of their daily chores is how they are cooking more to ensure their kids are well-fed throughout the day. And, their reward is often just a smile.

It fits well in the narrative of the brand as there is a considerable amount of food and cooking shown in the video. The brand takes the campaign further but floating the hashtag #GharKiChampionKoSalaam, asking people to share videos and tag the brand to join them in thanking homemakers.