MediaCom appointed as global Agency of Record for Duracell

MediaCom will take over the business on 1st July 2020. The account was won after a multi-agency pitch.

MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The win covers 32 markets, including the US, UK, and China.

The account was previously managed by Starcom and the new agency will take over the business on 1st July 2020.

Also read: The Craft Tank wins digital mandate for Swiss Beauty

While many global pitches have been paused
due to Coronavirus, the Duracell pitch started in November and the key
chemistry meetings and face-to-face presentations were completed before the
lockdown began in many markets.

“The future is battery powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people”, said Nick Lawson, Global COO, MediaCom.