Going slow and steady helps sustain the race: Natasha Bhatt

Believing in trying a product for as long as needed before forming an opinion, Natasha Bhatt doesn't like to review for trends or numbers.

When an influencer puts across their thoughts, they expose their vulnerabilities, inviting people to be a part of their experiences. A big part of the process is the feedback they get in regards to their work. It could a publically posted comment or a privately sent across message, there is something about the power of review that makes it all worthwhile. For Natasha Bhatt, such comments and feedback bring her happiness, especially when people choose to buy a product on her recommendation. In conversation with Social Samosa, she tells us more about her content creation process.

Looking back, where did it all begin?

I was an avid reader of beauty and makeup blogs between 2012-13. Since I had decent knowledge about makeup  & skincare, I thought even I could review products and talk about my experiences on my own blog. Hence I started my own blog in January 2013 and started posting product reviews and since then there has been no looking back. I also run a YouTube channel – Natasha Bhatt since February 2017.

What's in the name?

I named my blog ‘My Little World of Makeup’ because that is what came to my mind at that point and I felt it would relate to the audience I was trying to reach out to. 

What is your USP in this cluttered space? How does your content give you an edge?

The USP of my content has always been reviewing/talking about affordable products from lesser talked about Indian brands available in local markets and which are of good quality too. Makeup is very expensive now, hence people relate to my content easily and that gives me an edge over other creators.

Please take us through your content creation process. How do you stay relevant and relatable?

The products I have purchased and the ones I have tried is what I generally review and the choice is either between writing a blog post or a YouTube video. I never review what is trending for the sake of numbers but take my own time in reviewing products after I tried it enough and my opinions are always honest and to the point. 

How do you make moolah with your efforts?

Affiliate marketing, AdSense or direct collaborations with brands and influencer networks.

How do you maintain editorial objectivity with the influx of brand briefs?

I truly believe in integrity and I won’t say something that I don’t want to. Usually, if a product does not work for me I would make it clear as most products don’t work the same for everyone in my opinion.

Also Read: Always maintain a balance between documenting life and creating content for audiences: Mandar

One instance/experience that made it all worthwhile

Nothing in particular but it always a happy feeling to receive comments and feedback from my viewers where they say they bought a product on my recommendation and they loved it.

Weirdest brand brief/request ever

Before the product for a said collaboration even reaches you, the PR team would ask when are you going to review it.

If not blogging, you would be?

Maybe I would have been a chef or be working in the food industry. After makeup, food is something I am passionate about.

Message/tips for upcoming bloggers

Going slow and steady helps sustain the race. It is not about putting the best and latest content online but to be consistent and relatable to your audience with your content.

Your Favorite Influencer

Emily Noel because I love how she is still relatable even after 10 years on YouTube and has stuck to her niche of beauty.

The Future you foresee for your Personal Brand

I never plan anything and go with the flow. Currently, I am working on growing my YouTube channel.