PivotRoots bags digital mandate for 'Study in India'

PivotRoots will partner with 'Study' in India'- an initiative of the Government of India, in their endeavor to strengthen India's position as a global education hub.

PivotRoots, a full service independent digital agency, has bagged the digital media mandate for EdCIL’s 'Study in India' initiative.

'Study in India' is managed by EdCIL as mandated by the Ministry of Human Resource Development and aims to make India a preferred destination for higher education among foreign students. With the Study in India initiative, the government aims to double India's market share of global education exports from less than 1% to 5% in five years which plays an imperative role to boost the economy.

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Commenting on the win, Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, “We are proud and excited to partner with EdCIL, in their endeavor to strengthen India's position as a global education hub. We look forward to working very closely with the team on integrated solutions through data & technology, to connect with students across markets and build a preference to study in India. It is indeed a proud moment for the entire team to get to work on such initiatives.”

The "Study in India" win marks an important milestone for PivotRoots as it joins hands with the government to help bolster the Indian Education system and help the students outside of India to experience our diverse culture.