Bright Brain wins digital performance marketing mandate for ISDI

Bright Brain has retained the digital account for ISDI - School of Design and Innovation for the third year in a row.

Bright Brain Marketing Technologies, an integrated advertising agency will continue to manage the campaign conceptualization and performance marketing for ISDI - School of Design and Innovation, a design school within the DICE Ecosystem. The agency will continue working on key objectives, those are generating quality digital leads that drive enrolments for various graduation and post-graduation courses.

The mandate focuses on keeping abreast with the ever-changing trends in the digital space and coming up with cost-effective strategies, keeping into consideration the brand’s target audience. It also includes detailing out the performance for each campaign and experimenting with various advertising platforms.

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Bright Brain Director, Suhail Bajaj said, "It has been a great journey working with this exciting account, from revamping the digital strategy to executing successful campaigns; the team has really put their best work forward. The campaigns have achieved great results, which have become the reason why both our teams work so efficiently together. The agency has seen tremendous growth within these last 3 years, and we really thank the entire ISDI team for giving us the chance, and trusting us when we needed them to.”

"The Bright Brain team has helped us scale our business, through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have delivered campaigns that have at average seen a ROAS of over 1,000%. So, frankly, there’s not a single reason why we would’ve not retained them," added Siddharth Shahani, Co-Founder, ISDI - School of Design & Innovation.