DViO Digital awarded McDonald’s India - North and East digital mandate

DViO Digital will work with McDonald’s India - North and East marketing team to build brand equity and enhancing their value in the digital world. 

DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and east India. The account was won following a multi-agency pitch from New Delhi. The Pune headquartered company is known for its tech-enabled Marcom services.

Commenting on its successful appointment, Founder & CEO of DViO Digital, Sowmya Iyer said, “McDonald’s has built a strong reputation for their food & customer experience over the years with its quality restaurant experience. At DViO, we are excited to wear our creative hats to highlight that. We are looking forward to building a strong relationship with them and tap into new customer bases.”

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About the association, Robert Hunghanfoo, Head - Connaught Plaza Restaurants Pvt. Ltd., said, “Digital is a very dynamic space and for a brand like ours we needed a partner who could create fun, exciting, unforgettable brand campaigns and content to connect and engage with our customers. DViO’s strategy resonated well with our business goals. We look forward to working with them in our journey of building our brand visibility in this competitive digital space.”

DViO Digital facilitates integrated strategies with a digital-first approach to craft experiences that connect the brand with its consumers. McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s serves millions of customers annually at its more than 150 restaurants across North and East of India and provides direct employment to over 6,000 people.