AdLift wins creative mandate for PayU India

As per the creative mandate, AdLift will be responsible for helping PayU India expand their digital footprint via effective campaigns.

Following a multi-agency pitch for the creative mandate, AdLift has been named the creative advertising agency for PayU India. PayU is an online payment solutions provider for businesses. AdLift's expertise is in creating innovative, engaging, and targeted campaigns will help PayU India to further increase its digital customer footprint.

“We are confident that AdLift has the skills and expertise to drive creative campaigns for the effective communication for our payment solutions,” said Noopur Chaturvedi, Country Head, Small and Medium Businesses, PayU India.

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"PayU is a brand synonymous with innovation in payment solutions and we are delighted that AdLift has been entrusted with the next stage of its creative transformation," added Prashant Puri, Co-Founder & CEO, AdLift.

Founded in 2009, AdLift is a global digital marketing agency specializing in ROI-driven niche marketing solutions. Over the last decade, AdLift has built a portfolio of clients that include ICICI Lombard, Airbnb, Max Life Insurance, Shopify, Fortis Healthcare, Axis Bank, Jaquar, Bausch & Lomb, Luminous and Tata AIG. The agency delivers innovative campaigns for them across multiple platforms.