Chola MS General Insurance onboards Social Panga as Digitial Marketing Partner

Social Panga will strengthen brand awareness and engagement for Chola MS General Insurance across social media platforms.

Bengaluru-based digital agency Social Panga has been on-boarded as a digital marketing partner by Chola MS General Insurance, Chennai. The agency will work with Chola MS General Insurance to fulfil the brand’s social media and digital media requirements.

The mandate includes focusing on creating multi-channel social media presence, platform-specific campaigns, and running ads to ensure a strong digital presence for Chola MS General Insurance.

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"At Chola MS General Insurance we have embarked on various Digital-first Initiatives. Increasing our social media footprint has been our prime focus, amongst others. As we signed our contract with Social Panga, we are looking forward to a partnership full of innovative social and digital media endeavours resulting in engaging with our existing customers and building a digital community with the new ones," said Chitra K, Sr VP & Head-Digital, Branding, Chola MS.

On winning the mandate, Himanshu Arora, Co-Founder, Social Panga said, "Insurance as a sector in India has been brick and mortar for a long time and the need of the hour is to reach out to the digital audience via Social Media. Information dissemination in the field is low so it is of prime importance to communicate and educate the target audience via social and digital mediums. As we take on this journey with Chola MS General Insurance, we look forward to conquering milestones."