Pepsi banks on Sonu Sood's popularity

In an Instagram video shared by the actor, Sonu Sood can be seen dancing to the tunes of Swag Se Solo as part of the latest Pepsi campaign.

Bollywood actor Sonu Sood has joined Pepsi in its video campaign that aims to encourage adherence to social distancing norms through a simple act of doing salaam/namaste. With this video, Sonu Sood joins Dabangg co-actor, Pepsi brand ambassador Salman Khan who had kicked off the digital-forward campaign last week.

Sonu Sood shared a fun Instagram video in which he is seen dancing to the tunes of Swag Se Solo. In the video, he brings alive the message to his fans and to the nation that greeting each other with Salaam/Namaste is a perfect way to ensure social distancing and yet maintain connections responsibly.

Recently, Sonu Sood garnered much appreciation for helping numerous migrant workers by providing transportation and food supplies.

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On the association Actor, Sonu Sood, said, “I am proud to partner with Pepsi in driving the message to maintain social distancing thereby encouraging people to be responsible citizens. As we embrace the new normal, social distancing is the need of the hour and as public figures, it is our responsibility to communicate the importance of ensuring safety for ourselves and others. The act of greeting with Salaam and Namaste is simple yet effective and I have huge respect for people who are abiding by these contactless forms of greetings with Swag.”

Speaking on the campaign, PepsiCo India spokesperson said, “Pepsi as a responsible brand, aims to champion the cause of contactless greetings by encouraging people to use Salaam/Namaste. With social distancing being a new reality, we would need to re-evaluate the way we greet each other and through the video, we want to encourage people to act responsibly as they imbibe traditional greetings to communicate.”