TikTok for Business has been launched to aid brands

TikTok For Business is a platform where brands can use engagement solutions, and immersive formats to connect with the audiences on the platform.

With TikTok For Business, brands can utilize music, sound effects, voice-overs, reactions, and more, leverage UGC, and interact with the kind of storytelling that is native to the platform.

Brands can also calculate the campaigns' impacts through measurement solutions formed with third-party providers, and manage ROI by targeting sets of specified audiences and track performance in real-time.

The platform offers ad formats such as TopView, Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects.

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The launch of branded effects puts TikTok in direct competition with Snapchat who has been acing branded lenses and branded AR effects, and partnered with a number of brands and movies.

TikTok also offers resources & learnings that guide brands and marketers with creative best practices and more courses that provide insights for effective marketing.

Recently, Snapchat launched a learning portal called Snap Focus, and Facebook launched a training program called Summer Of Support under their initiative 'Boost With Facebook'.

To boost brand and creator collaborations TikTok is also testing a platform called Creator Marketplace in select regions. Brands can discover and partner with innovative content creators on paid brand campaigns to drive awareness and attract new customers.