Up in smoke: Brand creatives warn against tobacco usage

Amidst COVID-19 lockdown, brands leverage World No Tobacco Day 2020 narrative to spread awareness on respiratory issues with creatives.

The ongoing pandemic and the subsequent lockdown as a preventive measure has created a sense of overwhelm among citizens. Between washing hands on a regular basis, in a prescribed manner, to staying put at home as a means to self-isolate, people are taking steps to keep themselves safe. Since COVID-19 gets into the system via breathing, there is a special caution against smoking that is being adhered to. These factors make World No Tobacco Day 2020 an interesting occasion and creatives put forth by brands even more so.

The overarching theme picked by brands while making creative was that smoking kills. Most talked about cigarettes and used visuals to depict the same. Predictably, lungs were one of the most commonly used visuals.

Though the COVID-19 narrative was right around the periphery, most brands steered clear away from directly talking about the two together. This connection was more for the viewers to make while assessing and consuming these creatives.

Here are some World No Tobacco Day 2020 brand creatives we came across.

SMART SuperStore

Parle Products

Viacom18

Levista

Edelweiss Tokio Life Insurance

boAt

Reliance General Insurance

Evotar Technologies

Faasos

HDFC India

Paragon Footwear

Acko General Insurance

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Bajaj Allianz General

Mother Dairy Ice Creams

Haldiram's Nagpur

People's the Power Gym

Practo

Kerovit by Kajaria

Nippon India Mutual Fund

Ruby Hall Clinic

ICICI Lombard GIC

SBI Life Insurance

Have thoughts on how brands can make the most of days like the World No Tobacco Day to drive conversations with creatives? Tell us in comments!