Admatazz bags digital marketing mandate for BGauss in India

Admatazz will be responsible for the creative, search, and performance marketing campaigns including paid media and influencer marketing strategies for RR Global's Bgauss.

RR Global is making a foray into the electrical scooter segment under the brand name 'BGauss'. BGauss has assigned its digital advertising mandate to Admatazz.

The agency will be responsible for creative, search, and performance marketing campaigns. This includes paid media and influencer marketing strategies.

Also read: GREY & AutumnGrey win the Mainline and Digital mandate for Weikfield Foods

Speaking on the announcement, Priyanka Kabra, Brand Director, RR Global/BGAUSS, says, "BGauss aims to bring a great balance of style and technology to the electric scooter market with our range. We are launching across western and southern Indian markets in phase one. We are extremely excited to have Admatazz on board and look forward to implementing the strategies they presented us with."

Yash Chandiramani, Founder, Admatazz, says, "Our auto marketing experience helped us craft strategies that the Bgauss board welcomed. We are thrilled Bgauss has chosen us and look forward to working with a client team that is open to new ideas."