Agency Feature: Overheard Communications

How do we define Overheard Communications?

We are an independent, creative, digital media agency. Founded in 2014, Overheard Communications has been the part of a few of the largest influencer campaigns in India and attempted to be like a pioneer in live streaming across digital and social media platforms.

What’s in the name?

'Overheard' is derived from a type of marketing that is subtle and effective. It helps the audience remember the communication and not medium or the format. Our constant endeavor is to deliver effective messaging for our clients.

What do we do?

• Tinker, Tailor, Soldier & Spy: We research the brand, attempt to create customized solutions for the campaign goals of our clients, aim to protect brands from external threats & internal oversights, and do competition analysis, translating the services under the ambit of digital marketing except for mobile & app development.

The other services that we provide are:

• Social Media Marketing
• Online Media Buying
• Search Engine Marketing
• Search Engine Optimisation
• Influencer Outreach Program
• Integrated Digital Media Campaigns
• Motion Graphic Videos & Infographics
• Email & Newsletter Marketing
• Online PR
• Live Streaming
• Web Analytics
• Content Marketing
• Digital Marketing Workshops
• Online Reputation Management

Why we do it?

Three reasons in the first line of our description tell you what we are - independent, digital, agency. They are also the reasons, why we are.

• Independent: Being independent means that the genesis of each new idea is free from the constraints of any conventions.
• Digital: Storytelling is an art, science, and also commerce. Striving for a synergy between great campaign ideas, efficient technologies, and appropriate budgets is what guides us in delivering the client goals.
• Agency: The sole objective of our birth as an agency was to create tailor-made solutions for brands, businesses & organizations to achieve campaign goals & help transform the mindsets in the ecosystem.

How we evolve?

No one teaches us more than our clients, colleagues, and other agencies. The learnings come from past campaigns and largely via research we undertake before any new initiatives for the client.

Also, we service clients in as varied geographies like the US, UK, Germany, UAE, Australia, besides India.

Social responsibility in social media

We live in highly sensitive times and the voice on social can be extremely polarising. Having worked on political campaigns, we have learned the art of communicating effectively without being condemning or condescending.

Also read: Agency Feature: Ting

The need of the hour

As an ecosystem, we need to realize that we are here to assist businesses achieve their goals. Campaigns, initiatives, activities whatever you might want to call them are just tools to achieve that end result. With the global pandemic, a looming economic crisis and restricted resources both, the clients and audience are bound to be more demanding. We need to address this change.

Our online reporting platform, SocioBard, is a step in that direction where we are accountable to the client and the audience, both.

We learned the hard way

However big the client, however great rapport you share with them, never do any work without signed paperwork. When it comes to chasing them for payments it can be a nightmare. Early on we managed to survive one such big jolt but have since never committed that error again.

Did we just share that?

Once an unethical request came from a brand asking us to bad mouth its competition. We politely turned down the request.

They work with us

Some of them include - Monsanto India, Tata Motors, PwC, State Bank Of India, KPMG, Swachh Bharat, Reliance Fresh, Discovery Channel, Animal Planet, Godrej Properties, amongst many more.

The industry as we foresee

• The changing patterns of audience taste, disruption in access to the web, resource crunch, and challenging economics in the immediate future may put some pressure on the existing way of functioning for agencies.
• In the long term, we see the industry mature towards more sophisticated forms of storytelling rather than a gimmicky style. Regional content is huge already and will only get bigger. It is likely to be similar to what happened to traditional advertising in the early 90s. And by regional content, we do not mean translations.
• Lastly, most brands will want performance and justification for their investments in digital.

A day without Internet

It would be like - a tweet without a hashtag, a Facebook profile without friends, a LinkedIn page without education or work experience, a brief without the words such as viral, growth hacking & disruption.

You get the gist, highly impossible.

Lastly, are you hiring?

Yes, we are hiring for both Mumbai and Bengaluru locations.