Manav Sethi joins Octro inc. as Global Chief Marketing Officer

Mobile gaming company Octro today announced the appointment of Manav Sethi as global Chief Marketing Officer based out of its India office in Delhi NCR.

With leadership experience across eCommerce, Omnichannel marketplaces, local search, maps & classifieds, Manav Sethi was earlier Group Chief Marketing Officer for Eros International where he supervised the growth of OTT platform and brand Eros Now.

For studio business at Eros, he also worked on movie marketing and last worked on 3 language movie Haathi Mere Saathi, Aranya, and Kaadan, starring Rana Daggubati and Vishnu Vishal, directed by Prabhu Solomon, the theatrical release of which is now delayed because of COVID 19. Prior to Eros, Manav was founding Chief Marketing Officer at ALTBalaji, OTT platform from Ekta Kapoor's Balaji Telefilms Ltd., which received investment from Reliance JIO in 2017.

According to a FICCI-EY report, online gaming in India is projected to grow faster than the global online gaming segment and is expected to reach Rs 187 billion by 2022 at a CAGR of 43 percent. The report also estimates that there are about 365 million online gamers as compared to 2010 when there were 25 million gamers only. In 2019, 5.6 billion mobile game applications were downloaded in India which was recorded the highest worldwide.

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Saurabh Aggarwal, CEO, Octro Inc said "We are super-excited to have Manav come on board. With his immense experience and a go-getter attitude, Manav will be a great addition to the team, and will definitely accelerate our growth and reach."

On his joining, Manav Sethi said, " Octro is rightly positioned on the path to scale creation in online gaming. In India, Gaming as an industry is at an inflexion point for explosive growth while creating value for all stakeholders. 2018 worldwide box office revenues have been in the range of $41B whereas video gaming $138B. We have had more billion-dollar games than movies worldwide! I believe it's the form of entertainment that never got its due share and right positioning. While working closely with Saurabh as a leader, I would attempt to positively impact that positioning and growth for Octro."