Mirum India bags digital mandate for Lotus Professional

Mirum India will provide Lotus Professional with digital expertise for social media management, digital strategy, and paid media planning & buying.

Lotus Professional is the Professional Products Division of Lotus Herbals Pvt. Ltd. Throughout the past years, the brand attempted to provide state-of-the-art products, services, and education to aestheticians and hairdressers in leading spas and salons.

With Mirum onboard, the brand aims to engage with both businesses and customers to create awareness for the brand and drive customers to avail their services.

Also read: Interview: An agency might be small & profitable; but small is risky: Sanjay Mehta, Mirum India

Mirum will be responsible for creating a digital strategy road map for the brand, manage the social media platforms, and execute display and performance-focused paid media campaigns. The account will be serviced from Mirum India’s Delhi office.

On associating with the leading premium herbal company, Sanjay Mehta, Joint CEO, Mirum India, said, "Lotus Professional is one of the most respected beauty brands in the Indian market. We are looking forward to working with them and enabling the best solutions for new customer acquisition as well as brand engagement. We are confident of delivering solutions that will aid the brand in aligning their marketing budgets, to boost their brand awareness and drive sales."