Rishabh Khatter elevated as Business Head of The Rabbit Hole

Rishabh in his role at The Rabbit Hole will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

Rishabh has over 7 years of experience in creative content & technology and has been associated with Zoo Media for close to 5 years. Moving up the ranks from the Sr. Creative Innovations Associate to Business Head Content and Technology at FoxyMoron to spearheading, The Rabbit Hole as its Business Head.

In his tenure with Zoo Media, Rishabh has led some projects for clients like Netflix India, Hershey's, Kraft Heinz India, Maybelline New York, Burger King, Volvo, Dyson, HBO India, Amazon & Colgate.  He brings with him an industry experience spanning across verticals.

Speaking on the appointment, Pratik Gupta, Co-Founder, FoxyMoron, and Zoo Media, said, "Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!"

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Prior to joining Zoo Media, Rishabh was a Creative Conceptualizer and Copywriter at Wizcraft International Entertainment for close to three years. Where his primary responsibilities included Creative Conceptualisation and Strategy. He holds a Masters in Media Communications with a specialization in Advertising from Auckland University of Technology. He has also done his bachelor's from AUT, in Creative Technologies.  

Commenting on his new role, Rishabh Khatter, Business Head, The Rabbit Hole, said, "I am excited to take up this role. Our journey so far has been about experimenting and delivering work that makes waves in the brand & branded content ecosystems. Our vision is to create a future-focussed content burrow which works across various formats, bringing together the best talent in the industry that uses human and marketing insights to create compelling stories. I am also chuffed about the team that we’ve managed to put together during the last few years and the mad hatter solutions we’ve managed to create. Looking forward to continuing on this journey with The Rabbit Hole & Zoo Media".

The Rabbit Hole is headquartered in Mumbai, with regional offices in Gurgaon and Bengaluru. Its client roster includes brands like Netflix, Burger King, L’Oreal India, and more.