Sociowash bags digital creative mandate for Century Ply India

As per the mandate, Sociowash will be involved with the planning and execution of the Century Ply India’s digital media strategy and creative development.

Sociowash has won the digital mandate for Century Ply India Ltd. in a multi-agency pitch. The agency’s Delhi office will work in tandem with Century Ply to capitalize on their strength, to provide new strategic pointers that will cohesively work towards making their brand association resonate with their brand image via social and digital marketing.

The agency will be involved with the planning and execution of the brand’s digital media strategy and creative development.

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Speaking about the collaboration with the agency, Nikita Bansal, Executive Director, Century Plyboards (India) Limited said, “We are very excited to start the association with Sociowash and help us amplify our digital presence as we move forward on our journey of building an integrated consumer experience through digital media.”

Adding to the conversation, Pranav Agarwal, Co-Founder, Sociowash, said “It’s a pleasure to service the country’s biggest brand in the wood, board & laminate industry & add value to their mission. Digital has become a predominant medium in this time and considering the brand’s constant need in the market, we will be able to devise a strategy that reaches the right audience. Century Ply is a distinctive opportunity for us considering the brand’s perception and recall, and we only plan to elevate it from hereon."