DigiDarts bags Digital Mandate for BornGood

DigiDarts will be responsible for the digital media and strategic planning for BornGood, to help achieve its vision for Indian consumers.

BornGood appoints DigiDarts, for its digital media mandate to help expand its brand presence. The agency will be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements. With this mandate, BornGood hopes to utilize digital marketing tools to push its USPs and core business goals/

BornGood provides plant and science-backed home care solutions, helping people to contribute to making the planet better in a small yet significant way. They are also planning to launch India’s only Shade Revive detergent which is proven to restore the color in dark and faded garments and also prevents new garments from fading.

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Speaking about the collaboration with the agency, Mohit Belani, Founder & Director, Be Better Personal Care Private Limited(BornGood), said, "Born Good was created to help people positively contribute to the planet in a small yet significant way and we are pleased to work closely with Digidarts whose vast expertise will help us bring our products to a wider audience."

Adding to the conversation, Siddhartha Vanvani, Founder & Director, DigiDarts, said, "Excited to take on a new journey with Born Good, whose mission statement to positively contribute towards the betterment of the planet resonates very well with our values. We shall be looking after the digital aspects of introducing and marketing a unique line of products to the Indian buyer space. Our aim is to help initiate small steps in home-care which yield a more sustainable lifestyle for consumers."