Outbrain launches new ad product for app marketers

New ad product by Outbrain helps enable app marketers to tap into the potential of premium publishers and the open web cost.

Outbrain announced the launch of a new ad product aimed at helping app marketers to tap into the full potential of the open web cost.

Since its Beta launch in June, Outbrain’s App Install Smartad has been shown to drive higher conversion at a lower cost, with conversion rates up to 90% higher than standard native advertisements, at a reduced Cost-Per-Acquisition. 

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The ad format’s new elements combined with targeting from Outbrain’s proprietary contextual and interest targeting aims to allow mobile app marketers to reach the highest-value users for their business with an improved ad experience, increasing return on ad spend, and lifetime value.

Eytan Galai, Chíef Revenue Officer, Outbrain, said, "For the first time, we’re giving app advertisers a way to profitably grow their businesses outside of social networks. This new format is part of Outbrain’s initiative to offer new and innovative ad experiences across our premium publisher network, driven by the evolving needs of our advertisers through 2020 and beyond."

"We have always been committed to the free and open web and will continue our efforts to support publishers and advertisers who turn toward that channel to maintain a healthy and prolific revenue stream outside of the technology giants of Google and Facebook," added Galai.

The App Install Smartad is available to all app marketers on Outbrain’s Dashboard.