Bandhan Bank appoints Rahul Parikh as chief marketing & digital officer

In his new role, Rahul Parikh will be responsible for the digital banking business P&L and for strengthening the digital backbone of the bank.

With an experience of 21 years spanning multiple strategic roles across financial services firms, Parikh comes to Bandhan Bank from Roots Ventures, where he was a partner and responsible for driving AMC strategy, fundraising, supporting deal-making, and investee company operations.

Parikh will be responsible for the digital banking business P&L and for building a strong digital backbone to support the bank. He will lead the Marketing function of the Bank, which focusses on furthering brand equity by improving brand salience, customer experience, customer engagement, and product marketing.

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Previously, Rahul was the Chief Executive Officer at Bajaj Capital Ltd., where he helped transform the organization by building strong capabilities in areas of digital, marketing, technology, research and advisory, and risk management. He will be based out of the Bank’s headquarters in Kolkata and will report to Chandra Shekhar Ghosh, Managing Director, and Chief Executive Officer.

“I am pleased to welcome Rahul to the Bandhan Bank family. As a young universal bank, digital technology plays a vital role in the way our customers experience our Bank and how we fulfill their expectations. At the same time, having completed five years of our operations, we need to drive our marketing initiatives to support and add value to the strategic roadmap that we have for the Bank. I am sure that Rahul, with his years of experience and expertise, will successfully lead the functions to create value for the customers of the Bank,” said, Chandra Shekhar Ghosh, Managing Director, and Chief Executive Officer.