McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

DDB Mudra Group will work across brand touchpoints, with a special focus on digital, to help McDonald's connect and engage with consumers.

DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media. There will be additional emphasis on strengthening brand visibility in the digital space aligned with the business goals. The team will work across brand touchpoints to connect and engage with consumers.

Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said, “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

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Added, Kriti Awasthi, DGM, Marketing at McDonald’s India - North & East, "With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well."

Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said, “We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability to create media-agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”