Clout: Pocket Aces unveils talent management division

Digital entertainment company Pocket Aces has unveiled new branding for its talent management division, labelling it Clout.

Clout, which means the ability to influence, will focus on exclusively representing the digital industry’s finest and most popular faces. The Clout team at Pocket Aces will be responsible for offering comprehensive and fully integrated services, facilitating social media growth, IP creation, branded content and endorsements, PR and events, training across various skillsets, casting across all touchpoints including films, web series and TVCs.

The team members will also act as mentors and sounding boards for important career decisions in the fast-evolving media landscape. Exclusive talent will also have dedicated business managers to ensure high quality, high touch engagement.

Speaking on the unveiling, Aditi Shrivastava, Co-Founder Pocket Aces said, “Ever since our inception, Pocket Aces has been discovering and giving a growth path to talented actors and creators via our own channels, as well as via our strong partnerships with brands and OTT platforms. Now with the creation of Clout, we are excited to formally spur the growth of this talent, build their individual brands, and give them visibility at a global level."

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Juhi Singh, Co-lead, Clout shared, “By focusing on casting or brand associations for talent most suited to their profile, we look forward to creating opportunities that will bring them to the forefront of some great shows, series, films and brands. From the casting viewpoint, many avenues are opening up where digital talent is front lining shows and films. Scoping these out for our talent is our primary objective and in order to achieve this, we are constantly working with industry’s leading producers, directors and casting agencies.”

“We have been successful with striking collaborations like Gillette Venus and we look forward to many more. We also plan to introduce workshops for our digital influencers in the near future. Having pioneered branded content on digital, we are excited to expand this out to creators we work with and further strengthen our partnerships with reputed brands," added Vinay Pillai, Co-lead, Clout.

Clout’s roster currently includes popular faces like Barkha Singh, Ayush Mehra, Ahsaas Channa, Komal Pandey, Yashaswini Dayama, Viraj Ghelani, Kriti Vij, Pranay Manchanda, Vrushika Mehta and Disha Madan. It has executed successful campaigns for brands like UberEats, Amazon Pay, Swarovski, Revv Cars, Hotstar, and Prime Video, Bumble, Aditya Birla Investing, to name a few. The wing has also played a pivotal role in casting talented actors like Akashdeep Arora in the movie Uri, Rohan Khurana in Thappad, Sukant Goel in Ghost Stories among many others.