Puretech Digital bags digital marketing mandate for Vijay Sales

As part of the mandate, Puretech will be driving e-commerce revenue for Vijay Sales from Search Engine Optimisation to Digital Content.

Vijay Sales found its partner in Puretech Digital to help scale its digital marketing & achieve business goals. As part of its mandate, Puretech will be driving e-commerce revenue for the brand from Search Engine Optimisation to Digital Content.

As a key player in the Indian consumer electronics market, Vijay Sales has adopted an omnichannel strategy to tap on this growth via its online and offline stores especially during the lockdown over the past few months. This has led to adding muscle to the digital medium to help boost revenue. 

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“We constantly want to increase the value of our offerings to our customers. Digital is here to stay, and overall, consumers would want to buy both, online as well as offline,” says, Ashish Gupta, Director, Vijay Sales. He adds, “We were looking for people who go beyond common knowledge in the digital industry and can come up with strategic inputs for improving the overall digital consumer experience. And Puretech Digital has been just that. We have ambitious targets for the current financial year, despite the slow-down in the last couple of months and we trust that Puretech’s technically strong team can help us achieve our numbers.”

Prashant Deorah, CEO and MD of Puretech Digital, said “We are excited to work with Vijay Sales, a household excellence name in Mumbai. People are increasingly turning to online research before buying any high-involvement electronic items. Our overall strategy is to improve the onsite consumer experience, identify opportunities in the content consumption trends on search platforms and leverage new opportunities present in Google’s SERP ranking algorithms. Consumer Electronics is a growing industry, and we are confident that Vijay Sales and Puretech Digital will be able to achieve great results together.”