Bajaj Allianz Life's festive campaign urges customers to invest lockdown savings

The #SavingsToLifeGoals campaign by Bajaj Allianz Life Insurance aims to transform customers’ mindset towards savings and long-term investments, especially due to the reduced spends during the lockdown.

Bajaj Allianz Life released a digital campaign, #SavingsToLifeGoals, urging customers to smartly channelize their discretionary spends towards investing in Life Goals.

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The campaign aims to transform customers’ mindset towards savings and long term investments, especially during the ongoing lockdown. The company has also developed a digital tool Savings to Life Goals Converter, that allows the customers to calculate their long term savings generated after making changes to monthly expenses. The digital tool is available on the company’s website and all its social media platforms

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, says, “These are also the times for inculcating new good habits. The initiative aims at advocating customers to translate savings being accumulated on account of reduced discretionary expenses including dining out, watching movies, and office-commute into planning for long-term Life Goals.”

The digital campaign is an extension of the popular #DostiWithDad initiative released during Father’s Day. In the #SavingsToLifeGoals campaign, it is the Father giving friendly advice to the son who is not too happy due to limited pandemic-driven mobility.