DDB Mudra Group bags IMC mandate for IndoSpace

As per the mandate, DDB Mudra will handle creative & brand strategy while the OMD MudraMax will manage the digital media planning for IndoSpace.

IndoSpace awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, DDB Mudra will handle creative & brand strategy while the OMD MudraMax will manage the digital media planning for the brand.

With COVID-19 significantly boosting online sales in India, e-commerce and modern retailers have realized the importance of warehousing in strategic locations such as Tier I & Tier-II cities. The partnership with DDB Mudra Group will enable IndoSpace to capture the growing demand across these regions.

Also read: Havas Group India bags creative and media mandate for JBL and Harman Kardon

IndoSpace is the real estate arm of the Everstone Group. The win highlights the Group’s focus on using emotional advantage thinking to create unreasonable business growth for brands. Emotional advantage’s core belief is human beings believe that they make logical choices but are in fact driven by emotions. This understanding of social and cultural contexts will be instrumental in developing the overall communications strategy.

Speaking on the association, Rajesh Jaggi, Vice Chairman, Real Estate, Everstone Group, said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”

Speaking about the win, Anurag Tandon, Managing Partner, DDB Mudra West said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behavior, especially in a post-Covid world, to develop communication for a category that has typically not been product-focused.”