MakeMyTrip boosts travel festive season

MakeMyTrip released a new digital film to uplift people to embrace change and revive the joys of life, with the campaign 'Life Ka Karo Game On' featuring Aparshakti Khurana.

A part of the on-going ‘Life Ka Karo Game On’ campaign, the film encourages people to overcome the daily monotony that has seeped into lives due to the coronavirus pandemic and navigating into the brighter side of life, this festive season.

The film touches upon reliving the joyous moments of travelling with loved ones. With a message and a narration, the film intends to strike the right chord reminding people to win back the excitement in their lives and getting back to one of their most loved outdoor activities that is travelling.

Also Read: A close look at IPL 2020 Campaigns filling the advertising arena

It commences with the most-relatable reality of 2020 – echoing how everything has changed – where joy and happiness seem to have been captivated by dullness and boredom.

Gradually, the film steers into moving ahead and awakening the spirit of travelling again. Targeted at every traveller out there, the film makes a call out to professionals with a message to take a much-needed break by choosing to work from a picturesque, natural landscape in the future.

#LifeKaKaroGameOn is a two-month-long integrated campaign that has been packaged with a series of digital films for cricket-cum-travel enthusiasts along with a gaming contest on the app—gratifying winners with rewards.