Coinciding with the festive bling of Diwali, Children's Day 2020 brand creatives weren't strong in terms of numbers, here are some of the best we came across.
2020 saw brands and agencies scramble about making adjustments to their content plans in the last few months. Diwali was thus one of the most interesting times of the year. While most brands go all out with campaigns during the festive season, this year it meant already scarce resources to get further divided — a direct result being fewer brand creatives cropping up on the theme of Children's Day 2020, which was on the same day as Diwali.
However, the brands that did take it up were able to create some excellent narratives. Two cases in point being Axis Bank and Goodknight. They stitched the festive season and leveraged the innocence of children to create campaigns that had their products and services at the heart of it all.
Dunzo put forth the announcement of their partnership with Mars Petcare. Voot Kids did their bit to talk about the woes of children who have been stuck at home for the last few months, their world shrinkingly significantly.
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