Mitron TV beefs up leadership team with two senior hires

As a part of the expansion of its leadership team, Mitron TV appoints Shyamanga Barooah as the Head of Content Strategy and Biswarup Gooptu as the Head of Partnerships & Policy.

Mitron TV has announced the expansion of its leadership team with two senior hires. Ex-Bytedance, Executive, Shyamanga Barooah comes on board as Head of Content Strategy and Senior Journalist Biswarup Gooptu, who spent 10 years at the Economic Times, joins as Head of Partnerships & Policy for the platform.

As per their new roles, Gooptu will focus on driving public policy for the company and building government alliances and Barooah will be responsible for developing and optimizing a tailored content strategy, whilst driving the best content practices for internal and external stakeholders.

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Commenting on the development, Shivank Agarwal, Co-founder & CEO Mitron, said, “We are delighted to have Shyamanga and Biswarup join the leadership team at Mitron. The impact of short-video consumption and digital entertainment is growing at a rapid pace, making this sector one of the most exciting in present times. At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level.”

Shyamanga Barooah, Head of Content Strategy, Mitron, said, "It's great to be part of Mitron's amazing journey in the short-format video space in India. I feel there is a lot of opportunity within this dynamic space, especially in a storytelling and vibrant nation like India. Exciting times ahead.”

Biswarup Gooptu, Head of Partnerships & Policy, Mitron said: “I am delighted to be joining the company’s leadership team at such a pivotal time in its growth. This is an exciting time for the Indian technology landscape and we are poised to become one of the leading short-video social media applications.”