Rana Daggubati ventures into content creation with South Bay

To create diverse content and a dialogue between the creators and audiences, South Bay will host a varied mix of content on YouTube.

Actor, producer and entrepreneur Rana Daggubati has announced his intent to venture into content creation by announcing the launch of South Bay, a YouTube channel featuring exciting and quirky content for the audiences. The portfolio would include live chats, snackable short forms, news, music, animation, fiction and non-fiction shows.

Commenting on this development, Rana Daggubati said, “This is a very exciting time to be a content producer, to innovate, experiment and just create. Audiences are now more receptive allowing creators to go beyond the threshold and bring exciting, fresh, never seen before content. South Bay is just a step towards that vision. We have collaborated with independent talented, vibrant creators and have given them a mainstream platform and with our mainstream talent, we are bringing culture-focused content, having a healthy mix of both. With South Bay, we want to build a cohesive community and interactive experiences for our audiences.” 

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South Bay has also collaborated with Triller as their exclusive and official Short-form Video content partner. Through cross-promotion, they will both promote the respective content, programming of every single show will be packaged and uploaded specifically for the Triller format.   

Commenting on the partnership, Raj Mishra, Head of Triller India, opined, “We are thrilled to announce an exclusive partnership with Rana Daggubati’s multi-cultural content platform, South Bay, that brings alive a refreshed outlook of the rich cultural diversity of our country. With Rana Dagubatti’s holistic vision and the synergies shared between Triller and Southbay, we are certain the collaboration will bring in a wave of fresh opportunities for independent creators to showcase their talent. Stay tuned for exciting content!”