LG's new campaign urges youth to achieve beyond perfection

Featuring Kunal Kapoor, the new brand film, Life’s Good When We Better it by LG Electronics India, interweaves its products with the aspirations of the young generation to set new benchmarks and aim for perfection in their life.

In line with its philosophy and vision of bettering the experience and quality of life of its consumers, LG Electronics, released its new ad film 'Life’s Good When We Better it', featuring Kunal Kapoor.

The film essentially portrays the aspirations of this young generation to achieve beyond perfection and set new benchmarks and how LG products aim to be instrumental in helping them achieve that by providing an advanced and smart technology desired by this generation.

Also read: Sahyadri Farms campaign thanks farmers for their work through the lockdown

The new brand film opens on a cinematic wide-angle with shots of Kunal Kapoor and other young artists such as Painters, Gamers, Kathak dancers, who not only aim for perfection in whatever they do but attempt going beyond it to achieve new benchmarks, without stopping. It depicts how today’s young generation does not seek applause but only wants to keep doing better.

Speaking about the" target="_blank" rel="noreferrer noopener" aria-label=" new brand film (opens in a new tab)"> new brand film, Young Lak Kim, MD, LG Electronics India, said, “As a consumer-focused brand, LG has always strived to provide the latest technology that provides young generation and families with the most superior and enhanced experience and our new brand film reinstates our commitment to innovate and provide a better quality of life for our customers each day.”

“With this brand film, we aim to foster our connection and engage with the emerging Gen Z by touching upon the role that brands like LG play in their lives to fulfill their dreams by setting new benchmarks for themselves. We are certain that our new initiative will receive a heartening response and inspire today’s youth to be unstoppable and always strive for perfection beyond imagination,” he added

The integrated campaign concept will be followed by TVC & leveraging digital media for promotions.