Logicserve Digital launches 'eMarket' for brands' e-tail strategies

With the eMarket, Logicserve Digital will aim to meet retail brands' e-commerce objectives and help them strengthen, optimize, and scale up their business online.

Logicserve Digital has launched eMarket, bringing in a prescriptive stack of integrated commerce solutions. eMarket will aim to meet retail brands' e-commerce objectives and help them strengthen, optimize, and scale up their business online.

Further, the service will consolidate multiple capabilities at Logicserve Digital and be fueled by partnerships with leading marketplaces, Martech and Adtech tools, including an end to end proprietary platform to deliver results while helping improve the consumer experience. This will comprise brands’ website, horizontal marketplaces, vertical marketplaces, social commerce, and global selling opportunities.

Also, eMarket’s proprietary tool will enable cataloging automation, content optimization, competitive pricing, and sales prediction. It aims to simplify the evolving e-tail landscape and make retail brands stand out on the e-aisles.

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Speaking about the launch, Prasad Shejale, Founder & CEO, Logicserve Digital, said, “The share of ‘Online’ in the consumer journey has been increasing, and during COVID-19, the trend has further accelerated. Brands need to quickly adapt to these evolving consumer journeys as well as expectations and deliver a seamless and omnichannel experience. This is where eMarket will play a key role and help brands navigate the changing consumer habits and behaviours. We are very excited to flag off this interesting new journey and look forward to helping more and more brands accelerate and scale up their business.”

eMarket is spearheaded by Anshuman Misra, part of Logicserve Digital’s leadership team, and will be steered by Pooja Dhamdhere, AVP.

“eMarket is the need of the hour for brands to flourish in a digital-first world. We spoke to multiple industry experts, media platforms, tech providers, and brands to understand the on-ground realities and core needs. This helped us identify the demand for an integrated offering that caters to brands’ online persona, functioning and growth.” added, Anshuman Misra.