Meta acquires CRM platform, Kustomer

Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business and improve and innovate its product offering

Facebook acquired Kustomer, a CRM platform that enables businesses to effectively manage all customer interactions across channels. Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business and improve and innovate its product offering.

“Today marks an incredible milestone as we join Meta. When we launched Kustomer, we set out to change traditional customer service. We wanted to help businesses connect and engage with customers–whenever and however they wanted. We’re excited to work with Meta to help more businesses deliver faster, richer customer experiences. I’d like to thank our customers, partners and employees for working with us to transform the customer service space as we know it. I couldn’t think of a better place to continue our journey than Meta and I look forward to our next chapter.” – Brad Birnbaum, CEO of Kustomer.

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Meta witnessed this shift firsthand as every day more than 175 million people contact businesses via WhatsApp. This number is growing because messaging provides a better overall customer experience and drives sales for businesses. To that end, we recently announced several API updates for WhatsApp and Messenger, allowing for further integration into our partners’ tools and faster onboarding to help businesses manage their communications with customers. That’s where Kustomer comes in.

Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view. It helps businesses automate repetitive tasks so their agents can maximize the time and quality of interactions with customers.