Albatrot bags digital mandate for Indinews

As per the mandate, Albatrot will help in providing strategic solutions to Indinews to further grow the brand across digital platforms.

Indinews has announced the appointment of Albatrot for their digital mandate to grow the brand on digital platforms.

As per the mandate, the agency will focus on helping Indinews become the one-stop platform for all the news related to sports - from match updates and results, trivia to celebrity news. The idea is to add value to the customer’s feed and engage them meaningfully, building their trust in the brand.

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Meryll Koshy, Associate Account Manager at Albatrot, says “ Millennials today are constantly looking for faster means and channels to stay informed, in real-time. Factual information at their fingertips that’s constantly updating is now a need more than a want. Which is why with Indinews, the first step is to focus on building the brand identity and creating content that adds value to a niche sports-enthusiastic audience. Adding to inbound marketing, a pull strategy via incentive-based contests will effectively help in maximizing data capture for improved media buying efforts.”

“It’s always exciting to work with young brands that are looking at new ways of engaging meaningfully with their patrons. We’re pumped to create digital solutions with the Indinews team”, she adds.