Flipkart Video launches interactive crime fiction series

The series launched by Flipkart Video in collaboration with Guneet Monga’s Sikhya Entertainment will give users the chance to play detective through the Flipkart app.

Every episode across the series -  Kaun? Who did it? by Flipkart Video will feature a murder case, giving audiences the opportunity to don the detective's hat and win prizes as they maneuver through twists, solve clues, and identify suspects in real-time.

The showrunner for the series is Umesh Bist, Director of the upcoming movie “Pagglait” and is written by veteran TV writer Sunjoy Shekhar. The series features actor Sushant Singh.

He will be seen playing the lead role of Adi, an ex-cop turned private detective. Seen playing his partner-in-solving-crime, will be actress Samvedna Suwalka.

Prakash Sikaria, Vice-President (Growth and Monetisation) at Flipkart, said, "Our consumer-first approach helps us to be at forefront of innovation, enabling us to push the boundaries and bring interactivity to content. Guneet has been a valuable partner who shares our vision and brings her creative zeal to help us raise the bar each time".

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He adds, "'Kaun? Who did it?' is built on people's increasing fascination for shows with an element of ‘guessing’ and the innate urge to unravel a mystery. This show will provide the thrill of visceral entertainment and the rush of decoding a secret before the protagonist does. We’re excited to have users at the edge of their seats and will continue to explore many more engaging concepts within this genre".

Speaking about cracking this innovation and her association with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, "We, at Sikhya, believe in pushing the envelope when it comes to content and an interactive whodunit show for Flipkart Video was an exciting brief to crack. We conceptualized, shot, and delivered this show in the lockdown and it’s heartening to begin this year with its release".

She adds, "Umesh Bist (show-runner) and Sunjoy Shekhar (writer) ensured that the content is cleverly planned within the limitations of lockdown without compromising on the much-loved flavor of a crime thriller. I’m happy to partner with Flipkart Video after Zindagi Inshort. I am confident that Flipkart’s enormous reach amongst the masses and knowledge of consumer behavior will help the show reach its audience".