SDA bags digital mandate for Infiniti Mall

The mandate for SDA includes strengthening the social media presence of Infiniti Mall along with e-mail marketing and digital ads.

Integrated digital marketing agency, Spicetree Design Agency (SDA) has bagged the mandate for designing and implementing a comprehensive digital marketing strategy for Infiniti Mall, Mumbai.

SDA will manage the complete digital marketing portfolio for Infiniti Mall, which includes engaging prospects on social media platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube. The mandate also includes E-mail Marketing and managing the search and social media promotion through Google Ads and Facebook Ads and Search Engine Marketing.

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Speaking about this, Shiraz Khan, Founder Director, SDA, said, “Our objective for Infiniti Mall is to maximize engagement, increase visibility and footfall on digital platforms, keep the TG completely informed and aware of all mall events and activities, among other things. Through its integrated digital strategy, effective communication, and creative sensibilities, SDA intends to make Infiniti Mall, the ‘go-to’ place for all shopping, entertainment, food, and fun requirements. The agency also aims to create a buzz around the place for people from out of Mumbai and nearby areas to visit the mall."

“We have been exploring a partnership with various agencies and have been looking for a strong partner who would understand us and give us an innovative perspective to reach our end consumer. The team at SDA understood our brief and also brought in interesting thoughts for the brand. We are really excited about this partnership," an Infiniti Mall spokesperson added.