Sociowash bags the digital mandate for Magik LEDs

Sociowash will work in tandem with Magik LEDs to capitalise on their strengths to strategically curate and deliver digital-first campaigns.

Sociowash has bagged the overall digital mandate for Magik LEDs. Sociowash’s Delhi office will engage in a comprehensive strategy and execution of digital media and will further amplify Magik LEDs' presence in the Indian market.

Magik, a subsidiary of Century LED Ltd. is a unique LED lighting solutions company headquartered in Kolkata, India. The company has a portfolio of more than 350 different types of lights and fittings, including the newly launched Magik C’nnect which is a smart lighting automation solution suitable for homes, workspaces and hospitality sectors.

Sociowash will work in tandem with Magik LEDs to capitalise on their strengths and will curate strategic pointers that will cohesively work towards delivering digital-first campaigns.

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The mandate involves asset creation and amplification leading to a digital presence that creates a strong recall value for the audience and gives the brand an edge over its competitors. Sociowash will also assist in building a wide audience for Magik’s key property, “LEDpedia” as an ultimate guide for lighting solutions.

Anirudh Kajaria, Business Head, Magik LEDs said, “We’re in a business of transforming consumer spaces through our LED products and we are delighted to engage with a digital agency like Sociowash as our partner in the journey and we believe they will revamp our digital landscape with path-breaking campaigns in adherence to our company’s mission and vision”.

Adding to this conversation, Raghav Bagai, Co-Founder, Sociowash stated, “The LED lighting industry is constantly innovating with both reputed players and new brands keeping pace with each other. Our team will infuse a new appearance to the brand’s present tonality, and we will break through the clutter with inventive advertising that will also set a benchmark in the competitive space. We will plan and strategically execute digital campaigns for Magik LEDs leading to massive business growth.”